Finlour Designs
Luxury residential & commercial interior design studio serving Delhi NCR since 2011
A full-featured marketing and lead-generation website for Finlour Design Studio — a Delhi NCR interior design firm with 15+ years of experience and 150+ delivered projects. The site showcases residential, commercial, and turnkey interior design services across Delhi, Gurgaon, Noida, and surrounding areas and drives inbound project enquiries via a structured contact form.
My role: Full-stack development from architecture to deployment.
Finlour had an established reputation built over 15+ years, but no strong digital presence to match. Potential clients searching for premium interior designers in Delhi NCR had no reliable way to discover the studio, view past work, or initiate a project inquiry online causing them to lose leads to competitors with better web visibility.
Built a performant, SEO-first website using Core PHP to serve dynamic pages without the overhead of a heavy CMS. Structured the site around local search intent targeting high-volume queries like "interior designers Delhi NCR", "2BHK design cost Delhi", and area-specific service pages. Prioritised lead capture by placing a detailed project enquiry form front-and-centre, with budget and city segmentation to qualify leads upfront. The journal section was built to rank for cost-related queries, driving top-of-funnel organic traffic from homeowners in the planning phase.