Dubai Aesthetics Clinic — Full CRM + WhatsApp Automation
A 12-doctor aesthetics clinic was losing 35% of inbound leads to slow manual follow-up. Built a custom WhatsApp CRM with automated pipelines, lead scoring, and team inbox — deployed in 18 days.
Challenges & Solutions
- 35% of leads never received a reply
- No visibility on who responded to what
- Appointment reminders sent manually by hand
- 25% no-show rate destroying daily capacity
- Zero data on where patients came from
- 100% of leads captured and tracked automatically
- Shared team inbox with assignment and notes
- Automated WhatsApp reminders at 24h and 2h
- No-show rate dropped from 25% to 5%
- Full source tracking per patient
How it fits together
Laravel was the obvious choice — its queue system handles thousands of WhatsApp messages per hour without breaking a sweat, and the Eloquent ORM maps cleanly to complex CRM relationships.
Build timeline
Discovery & Architecture
Mapped all three phone numbers' chat history, identified top 12 enquiry patterns, and designed the pipeline stages and automation logic.
CRM Core + WhatsApp Integration
Built the backend in Laravel, integrated the official WhatsApp Business API, and wired up the team inbox with real-time message delivery.
Automation & Frontend
Built the automation engine (follow-up sequences, lead scoring, reminders), then the React dashboard for the team to manage everything.
Testing & Staff Training
Full QA with the actual team using their real phone numbers, then a 2-hour onboarding session + video documentation library.
Go Live
Migrated existing contacts, ran parallel for 48 hours, then cut over completely. Zero downtime, zero lost messages.
Measurable results
Technology used
Client testimonial
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